Nokia Branding
What is Nokia rebrand
Complete identity revamp for Nokia phone company. The company is undergoing problems due to rivals in the phone market. Therefore the rebranding should make their visual tone more diverse, energetic and flexible, and to increase their product range to further establish themselves beyond the mobile phone industry therefore becoming something fresh would be the new visual tone for the company.
My Role
Art Direction, Design, Excution
Project date: 2012
Website
A cleaner website is created with less clutter so the focus can be on the products, the phones are also categorized based on their series, each having its own color on the website.
Stationery
The set of letterhead, name cards and envelopes, each for a range of products under the series to be sent out to owners who own that series of phone. Each series are also given a characteristic that reflects the type of owners of each type of device
Packaging → A cleaner simpler packaging
The packaging has the barcode wrapped on the exterior of the box, giving it an technical look, but also makes it easy to scan the barcode. the colors are revealed once the packaging is opened.
Spatial design
The spacial design that would reflect the brand, the barcode that is used throughout the branding is then reflected in the corporate headquarters and also advertisng campaigns
Identity Guidelines
Instead of a guidelines one sheet, the guidelines is created this way so it could be hung in the office, it gives a quick overview and can be distributed digitally as an interactive PDF.
