Altec Lansing Branding
What is Altec Lansing
Complete identity system for the sound hardware company ‘Altec Lansing’. The logo is created with the combination of two triangles, the reason for using the triangles is because of the ‘A’ in Altec and the combination of two is because sound is in stereo, and the blend between these triangles is the representation of the sound waves.
My Role
Art Direction, Design, Excution
Project date: 2012
Logo In Motion
The company works with sound, and it was part of the concept that the logo worked well with sound. Based on the music, the interactions between the two triangles and the scale would react to the beat to form an extension of the logo mark.
Website
The website which consist of the main site, the product category page and the product page.
Guidelines Manual
The complete guidelines manual for Altec Lansing. This is created in an edtorial format which could be brought around convinently.
Print Collateral
This consist of the name card, letterhead, envelope, corporate folder
Poster Series
A series of posters that uses the identify guidelines and how secondary graphics is pulled from the logo and applied to it.
Spacial Design
The graphics are applied to two different structures, one which is an interior customer lounge, and the main office building of Altec Lansing, Where the logo Mark is projected onto the surface of the building.
Process book
A 161 page process book going through the process in getting to the logo mark, the research and logo variations and the ideas before the final mark.
